Intelligence with
imagination.
Equation is a creative powerhouse, helping
tech-driven brands build, grow, and thrive.
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See latest projects
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We’re dreamers
who know how to work
with tech minds.
We partner with tech brands, founders, and product teams to shape ideas that are as bold as they are executable.

From concept to design, strategy to storytelling, we make creativity move in sync with the product. Our work is grounded in a deep understanding of how tech businesses think and operate.

That’s why our ideas don’t just inspire, they land, launch, and grow.

We harness the power of imagination for the intelligence age.
Born into
the AI era.
We turn what’s called artificial into something
real for your brand, combining AI’s speed and
scale with creative craftsmanship.
Houston,
we don’t have
a problem.
Our Brand Launcher approach gives ambitious new
brands the kick-start they need through strategy, design,
and campaigns, so they fly further, faster.
Recent Work
Shoal
Shoal
Launching a sustainable savings app in under four months.
#VISUAL IDENTITY
#BRAND STRATEGY
#INTEGRATED CAMPAIGN
Najmaa
Najmaa
Transforming an industry practice into an industry disruptor.
#VISUAL IDENTITY
#BRAND STRATEGY
Algbra X
Algbra X
A magical night in London.
#OUTDOOR
#FILM
#EXPERIENCE DESIGN
Algbra
Algbra
A monumental campaign of the ordinary.
#FILM
#CAMPAIGN BUILT
#AI
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Are we just another
advertising agency?
Not quite
Equation