We are Equation
Moving tech brands
and the world forward
through creativity.
We call ourselves
a creative impact agency.
Our ultimate goal is to create impact for brands through creativity whether that’s crafting a single line of copy, developing complete brand identities, or delivering multi-million-pound integrated campaigns. For us, impact isn’t about pretty ideas. It’s about creative work that makes a difference you can see and feel.

We specialise in collaborating with tech-enabled brands, bringing them to life in ways that inspire and connect. And yes, along the way, we create great ads too.
Partners,
not clients.
Our team hasn’t only worked at agencies (but when we did we worked at many of the world’s best), we’ve also worked in-house and as founding team members of tech companies.

This means that we understand you. We know your challenges, That’s why we say we have partners, not clients. We view us and you as two sides of the same equation.

We don’t do transactional contracts, we build partnerships that are invested in your long-term growth and feel like an extension of your team, not missionaries brought in for a brief.
Past Experience
Adidas
Beko
BNB Paribas
CocaCola
Heinz
Hyperconnect
ING
Lynx
Nescafe
Nestle
Netflix
Turkcell
TikTok
Turkish Airlines
Unilever
Connecting
some of the world’s
best creative talents.
We have an extensive global network of diverse talent and expertise, enabling us to bring together the right people to solve your unique challenges in the most effective and efficient way possible. We assemble the right team for your needs.

In addition to our exceptional in-house team, we also work with trusted, vetted partner organizations that can add value to your business, helping us deliver comprehensive, end-to-end solutions.
Get connected
Get connected