Creating high-quality thought leadership is often a key objective for B2B brands. In the FinTech industry, many focus on thought leadership as a means to generate high quality leads by establishing themselves as experts but the content is often of a poor quality and is too technical and stale to engage audiences effectively.
To stand out, we launched the Banking to Go podcast for Algbra Labs—offering quick, conversational insights into financial technology, delivered by industry experts on Spotify, Apple Podcasts, and LinkedIn.
Entirely produced in-house, the series has aired over 15+ episodes with leading industry names both participating as guests and engaging with the episodes online.
The podcast has even been shared by competitors and industry leaders on LinkedIn, amplifying Algbra Labs’ reach and influence as the series continues to grow.