Shoal
Algbra
It pays
you
The stuff you pay for,
now pays you back!
In 2023 the cost of living crisis and increase in inflation made UK consumers more price sensitive than ever.

In a world where the cost of the same item increases daily,
What if we created an alternative universe where everyday items pay people?
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Result
“It pays you” campaign reduced the CAC by
75%
Increased monthly new joiners to the app by
400%
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Credits
Algbra App
Sector
Finance
Discipline
Product & Services Communication