*Finance brands have hidden the truth from their customers in the fine print since time immemorial.Whether it’s a piece of advertising or a lengthy agreement, there has always been something designed to work against the customer’s best interests.


Unlike corporations, people can't escape life's challenges and their responsibilities by adding disclaimers to their actions.

We transformed this industry practice into a symbol of Najmaa’s movement by inversing its meaning By making the infamous * huge and at the centre of their brand, Najmaa can bring attention to the fact that they have nothing to hide, creating a whole new level of trust and clarity in the financial sector.