Shoal
Shoal You Can
Good for your wallet.
Good for the world.
Good for the world.
Shoal is a UK-based savings app that enables users to earn competitive financial returns while supporting sustainable development globally
They partnered with us for our Brand Launcher™ approach for which we provided a full-suite creative solution, including brand strategy, visual identity, and 360°campaign development.
Within months of launching, Shoal has already been nominated as a top three sustainable savings app in the UK and is on the shortlist for the best FinTech start-up.
Shoal was initially incubated by Standard Chartered Bank’s venture arm, Standard Chartered Ventures.
They partnered with us for our Brand Launcher™ approach for which we provided a full-suite creative solution, including brand strategy, visual identity, and 360°campaign development.
Within months of launching, Shoal has already been nominated as a top three sustainable savings app in the UK and is on the shortlist for the best FinTech start-up.
Shoal was initially incubated by Standard Chartered Bank’s venture arm, Standard Chartered Ventures.
Insight
Our research showed that there is a common misconception that sustainability and profitability cannot go hand in hand, leading to skepticism about the financial returns of sustainable investments.
Users often perceive a trade-off between sustainability and quality or convenience.
Users often perceive a trade-off between sustainability and quality or convenience.
“Equation London were fantastic partners for Shoal. The team understood our challenges immediately and were quick to turn our half-formed ideas into beautifully executed outputs”
Tom Mason,
Co-Founder of Shoal
Co-Founder of Shoal
Idea & Execution
We questioned the value proposition of sustainable savings and spoke to those skeptics who think, “you can’t do good for your wallet and the world at the same time.”
Our response? “Sure, you can.” In Shoal’s case, “Shoal You Can.”
This core idea that it’s possible to change the way finance works when we come together has been implemented across Shoal’s branding and a 360° campaign, including film, outdoor, print and digital content.
Learn more about Brand Launcher™
Our response? “Sure, you can.” In Shoal’s case, “Shoal You Can.”
This core idea that it’s possible to change the way finance works when we come together has been implemented across Shoal’s branding and a 360° campaign, including film, outdoor, print and digital content.
Learn more about Brand Launcher™
Credits
In Collaboration with Algbra Labs
Sector
Finance
Discipline
Strategy - Visual Identity Design - Integrated Campaign Development