Shoal
The New
Generation
of Savers
Generation
of Savers
The Challenge
For generations, money and morality seemed to sit on opposite sides of the table. Doing good for your wallet often meant turning a blind eye to the impact on the world. Shoal, a sustainable savings platform, wanted to prove that a new kind of finance is not only possible, it’s already here.
But how do you talk to a new generation of savers without falling into clichés of “green finance” or lecturing about sustainability? We needed an idea that felt bold, cinematic, and culturally true.
But how do you talk to a new generation of savers without falling into clichés of “green finance” or lecturing about sustainability? We needed an idea that felt bold, cinematic, and culturally true.
Insight
Every new generation gets criticised by the one before it.
“They’re lazy.”
“They’re naïve.”
“They don’t respect tradition.”
From Roman senators to 90s politicians, the same lines of complaint echo across time.
And yet, these criticisms are exactly what mark progress. What sounds like rebellion, naivety, or disrespect is often just the courage to do things differently.
“They’re lazy.”
“They’re naïve.”
“They don’t respect tradition.”
From Roman senators to 90s politicians, the same lines of complaint echo across time.
And yet, these criticisms are exactly what mark progress. What sounds like rebellion, naivety, or disrespect is often just the courage to do things differently.
The Idea
“Criticism Through the Ages” - a film built as a cinematic journey across centuries.
Each scene shows authority figures of their time sneering at the youth. Delivered as complaints, these lines become a badge of honour for Shoal. Because when it comes to savings, we are proud to be the new generation.
The Execution
The entire production was created using cutting-edge AI tools, meticulously directed and crafted to achieve cinematic quality:
Photorealistic set design and costume detailing.
Consistency of tone across epochs, ensuring the film feels like a unified cinematic journey rather than a patchwork of styles.
Photorealistic set design and costume detailing.
Consistency of tone across epochs, ensuring the film feels like a unified cinematic journey rather than a patchwork of styles.
Credits
Shoal App
Sector
Finance
Discipline
Film